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25Nov2015

SEO Tips for Holiday Season!

The holiday season represents one of the biggest increases in online shopping for the entire year. Many online businesses and brick-and-mortar retailers come out of their annual loss in the weeks leading up to Christmas. That’s why it’s essential to do what you can to take advantage of this. Whether your site is meant to drive customers to your physical location to makes sales, or if those sales are instead taking place directly on your website, you need to make sure your site is optimized and modernized so customers can find you easily. Not all of the tips below directly correlate to better search engine visibility, but in the big picture, anything you can do to make your site friendlier to your customers can help you rank higher in the search engines. These are some of the most important points.

1. Your Site Must be Mobile Friendly

Ensuring that your site is mobile friendly is number one on this list and nearly every other SEO list that’s been written in the last twelve months, and that’s true for good reason. A huge portion of online sales is being made directly through people’s phones and tablets. If your customer has difficulty completing a sale on your site because it’s not finger-friendly, they’ll usually look elsewhere. Rather than waiting until they have a desktop computer available to them to complete the sale, most customers would rather find a similar deal somewhere else.

2. Search Engine Advertising

Although this may not be a means of directly increasing your SEO score, paid search advertisements can certainly put your site ahead of other search engine results. The benefits of either managing an ad campaign on your own or hiring a professional to assist are countless. A well-executed campaign will almost certainly lead to increased sales, and depending on your market, this may even be surprisingly inexpensive.

3. Display Network Advertising

In addition to using advertising to outrank your competitors on search, you can also advertise on other websites by using display network advertising. If you do this, you’re going to want to ensure that your ads are tailored to attract those in your immediate market. It might be wise to create specific landing pages that you want to direct people to with the ads so you can more easily capture them as customers.

4. In-Store Pickup Options

If you don’t have the infrastructure to automate completely online sales and shipping, you could at least offer options to customers who find an item on your website they like. If you can’t manage the shipping for whatever reason, you can do what most major retailers are now doing to save money: offering an option to pick up the item in the store. It’s relatively simple to set this up from a technical perspective, and it allows your customers to reserve an item at a special price. This gives them the option to come into your store and get the item whenever it’s convenient.

5. Make Your Store Easy to Find

Again, if you cannot allow your customers to complete sales online for some reason, there are still things you can do to help yourself out. Make it simple for your online visitors to find your address and phone number. Perhaps you should even go so far as to provide driving directions and display a map of exactly where your store is located.

6. Check Your Tech

If this is your first year operating an online store, you may not know what to expect from the holiday rush. You may see your traffic increase by many multiples and your service might not be up to the task. If, for example, you’re on a shared server, you could have serious problems due to your having limited bandwidth. It may be time to move to a dedicated server, so ask your current provider what will be best for your site and your business needs.

7. SEO in Your Product Listings

In most cases, when someone lands on a site that sells products, they’re going to be landing on a page with a specific product. People are much more likely to search for specific products in the search engines, so that means you want to be sure you have all the necessary product details on those pages. Be sure to have a product description, product images with appropriate tags and alt tags, product reviews, appropriate page titles, and keyword dense meta descriptions.

8. Social Media Presence

More and more content is being found on social sites these days when compared to search engines. Search is still king, but social media presence is extremely important to ensuring your content is found by as many people as possible. In addition, social sharing is known to be a factor in search engine algorithms. Ensure that it’s easy for people to share your content by providing buttons and even prompts. Further, you want to be as active on social media as you reasonably can be.

9. Operating Hours

If your business has a Google Maps listing, it’s likely you have your address and phone number in that listing. Many businesses are great about ensuring this information is up to date, but most don’t realize how important it is to have their operating hours in these listings. Be sure to update your Google Maps listing to include your open hours, and if you have special hours for the holidays, ensure your hours are listed correctly.

10. Reviews

If you’re using your site to sell products, it’s essential that you have a system on your site that allows people to leave product reviews. If you’ve ever shopped on Amazon, you know just how powerful it is to see a product with a four or five-star review. This can have a direct effect on your SEO by encouraging visitors to stay on your site longer, since they will be more engaged, and may even read these reviews.

  • 25 Nov, 2015

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