Business websites are powerful online marketing tool which can fetch you potential clients locally and over the globe. In order to optimize your website, you need to be aware of certain SEO tips and ensure that your website is up to date with all of the SEO features which highly contribute to enhancing its visibility.
So mark your checklist as we proceed with the SEO checklist one by one.
Setting up Gmail filters for your new website always makes things easier. It adds functionality to your account, saves your time and space, and works as a multi-functional tool with uncomplicated filters.
SEO will provide you excellent outcomes if you track and analyze all that’s happening within your website. The simplest way to follow your SEO’s progress is to use Google Analytics. Google Analytics is an essential tool which helps you assess your advertising Return on Investment and simultaneously keep track of Flash, video, and social network sites and apps.
Google Webmaster Tools
This is an exclusive free tool offered by Google to facilitate you in supervising and maintaining your website’s presence in Google Search. This is a must tool for your website.
Bing Webmaster Tools
Bing Webmaster Tool provides excellent data for webmasters to apply in order to tackle possible SEO issues. This is a great way to remain proactive while resolving any website issues without affecting the visibility of your website.
Uploading valuable and informative content on your webpage is always worthwhile for a website’s visitors. To ensure maximum readership and viewership of your website, update your content frequently while using keywords which make your website popup once a user searches for those keywords.
Use Title Tags
Title tags help users decide if they should visit the website when it pops up in the search results. If title tags comprise of specific keywords that are also relevant to your webpage, then the users will be more interested in clicking on your website’s link. If title tags are concise, up to seventy characters, contain your location, specific keywords, and the business name, they are useful to the users and help in optimization.
Include Meta Descriptions
Meta descriptions are the small pieces of information which show along the title tags when users search certain keywords. Reading these summarized descriptions about your tailored content tempts users to open your link if they find the information relevant to their search.
Attach Internal Links
Internal links are used to help users switch from one piece of information or one page of your website to another page. It may be an external link to some other related webpage also. A great advantage of internal links is that it helps users search more as per their requirement and reach the desired information easily.
On your way to optimizing your search engine, it is equally essential not to start going overboard as over-optimization might lead to penalties being implemented upon you. If Google deems that you are unnecessarily filling your content with keywords for search engines, it might levy penalties. Therefore, it is highly advised that your main focus is laid upon clients first without the need to manipulate search engines.
Preeti Luthra is Founder Director of Infinite Softech Inc helping businesses rank higher in search engines by providing targeted SEO campaigns.
- 22 May, 2015