One of the most important things that you need to focus on when building an e-commerce website is the checkout page. When a person is done shopping, they are led to the checkout page. This page needs to be professional, well-designed and should make it very easy to process payments online. Many people abandon their carts if they are not satisfied with the checkout page. Nobody likes giving his or her credit card information to websites that seem shady. Therefore, building the perfect product page is very important if you want to generate good sales. Here are a few tips to help you build the perfect checkout page:
Offer Several Payment Methods
One of the best ways to improve your legitimacy in the online world is to offer numerous payment methods. The more payment methods you offer, the better it will be for your website. Apart from simply accepting VISA and MasterCard, you should also accept payments via popular online payment options, such as PayPal and Skrill. If your services are limited to a specific geographic area, you should also consider offering cash on delivery as a payment option. Try to make it easy for customers to process payments online.
Most e-commerce websites require customers to make an account before they can process their orders. However, focus should be on generating as many customers as possible. Therefore, you should accept payments without requiring account information. Simply ask the customers to provide an email address that they can use in order to get the receipt and track their orders. This is an extremely efficient way to increase the number of customers on your website.
Remove Shipping Costs
It’s extremely frustrating when a person visits the checkout page, only to find that the overall costs are considerably higher simply because of additional shipping charges. The amount you show in the cart should be the total amount charged. In fact, try to offer free shipping as much as you can. Many websites offer free shipping if you buy above a certain limit, so try to follow that example. For instance, if a person buys products worth more than $50 from your website, they should be eligible for free shipping. This encourages buyers to at least reach the $50 mark, thus generating more sales.
Create a Good Design
The design of the checkout page is crucial for converting customers. The checkout page shouldn’t be cluttered, nor should it be scant. Make sure you provide just the right amount of information to buyers, and add some graphics and text such as “thank you for shopping” in order to make the experience more interactive.
Place a live chat option on the checkout page, if a person has any questions about making payments, they should be able to ask the sales representatives directly rather than fill out a form and wait a while before receiving an answer.
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- 17 Nov, 2015